An edge through knowledge
Data are the raw material of the future because they contain valuable information which is not necessarily obvious at first glance. Due to the large volume of product, customers, and other (often unstructured) data, the underlying patterns easily get drowned out in the sheer mass. However, the right analysis mechanisms make it possible to detect them and use them in a targeted manner in order to achieve a decisive competitive advantage. This is exactly what Big Data is about.
